ISTIGHFARI,, SAFIRA MUFRAINI (2021) PERANAN CUSTOMER SERVICE DALAM PENANGANAN KELUHAN KONSUMEN PADA PT. LAUTAN BERLIAN UTAMA MOTOR CABANG MARGONDA DEPOK. Diploma thesis, POLITEKNIK APP JAKARTA.

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Abstract

Safira Mufraini Istighfari, NIM: 180302252. PERANAN CUSTOMER SERVICE DALAM PENANGANAN KELUHAN KONSUMEN PADA PT. LAUTAN BERLIAN UTAMA MOTOR CABANG MARGONDA DEPOK. Tugas Akhir, Jakarta: Politeknik APP. JUNI 2021.

Tugas akhir laporan kerja praktik ini bertujuan untuk mengetahui peranan Customer Service pada PT. Lautan Berlian Utama Motor Cabang Margonda Depok. Penyusun melakukan kerja praktik dan pengamatan secara langsung selama 4 bulan. Selama kerja praktik didapatkan hasil berupa pekerjaan utama yang dilakukan Customer Service yaitu Sharing Control 5R hardware, software, dan humanware, mengedit foto Sharing Control 5R hardware, software, dan humanware, mencatat dan mengatur service booking, follow up 3 hari after service, follow up reminder, handling customer complaint, membuat data hasil follow up, mengerjakan work order cash, serta pekerjaan tambahan yaitu membuat data follow up 3 hari after service, membuat data follow up reminder, merapihkan data Work Order (WO) Service, mempersiapkan data Delivery Order (DO), melakuakn promotion activity, dan memberikan hadiah kepada konsumen. Adapun masalah yang muncul selama menjalani kerja praktik adalah konsumen mengeluh karna estimasi biaya, konsumen mengeluh kendaraan mengalami kerusakan sehabis melakukan perawatan, dan salahnya penginputan data nomor telepon dari service advisor. Dari permasalahan diatas disarankan untuk melakukan arahan kepada service advisor agar lebih detail lagi memberikan estimasi biaya kepada konsumen, menambah mekanik, memberikan sanksi yang tegas kepada service advisor dalam penginputan data konsumen, melakukan review data konsumen dan memberikan pelatihan kepada seluruh karyawan.

Kata Kunci : Customer Service, Penanganan Keluhan. Pelayanan

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Customer Service, Penanganan Keluhan. Pelayanan
Subjects: Service
Komunikasi Pemasaran
Divisions: D-3 Manajemen Pemasaran Industri Elektronika
Depositing User: Safira Mufraini Istighfari
Date Deposited: 26 Jul 2021 08:46
Last Modified: 26 Jul 2021 08:46
URI: http://repository.poltekapp.ac.id/id/eprint/1377

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