Ramadhan, Shafira Risqiani (2021) ANALISIS PROSEDUR KERJA PEMASARAN PRODUK JASA PADA PT GEDE LANGGENG MAKMUR JAKARTA. Diploma thesis, Politeknik APP Jakarta.

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Abstract

Shafira Risqiani Ramadhan. NIM : 180202003. ANALISIS PROSEDUR KERJA PEMASARAN PRODUK JASA PADA PT GEDE LANGGENG MAKMUR JAKARTA. Tugas Akhir, Jakarta : Politeknik APP Jakarta. Juli 2021.

Tugas akhir ini bertujuan untuk menganalisis prosedur kerja dari kegiatan pemasaran pada PT Gede Langgeng Makmur Jakarta. Tugas akhir ini menggunakan metode kualitatif dengan pengambilan data menggunakan metode observasi yang dilakukan secara langsung saat kerja praktik berlangsung selama 2 bulan, serta melalui wawancara dan juga dokumentasi. Ada pun prosedur kegiatan pemasaran yang dilakukan di antaranya adalah mencari informasi customer, input database, menghubungi customer, mengajukan penawaran kerja sama, dan mempersiapkan pengiriman. Dalam pelaksanaannya, masih ditemukan beberapa kendala, seperti nomor telepon customer yang tidak aktif, surat penawaran harga yang tidak ditandatangani customer, kurangnya komunikasi, serta kurang spesifiknya informasi yang diberikan customer. Atas kendala – kendala tersebut, PT Gede Langgeng Makmur Jakarta menerapkan beberapa solusi agar masalah dapat teratasi.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Pemasaran jasa, Customer, Prosedur Kerja
Subjects:	Manajemen Organisasi Service Komunikasi Pemasaran Forwarding
Divisions:	D-3 Perdagangan Internasional Wilayah Asean dan RRT
Depositing User:	Shafira Risqiani Ramadhan
Date Deposited:	18 Oct 2021 06:42
Last Modified:	18 Oct 2021 06:42
URI:	http://repository.poltekapp.ac.id/id/eprint/1873

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