Endrawati, Titin and Widodo, Anung PENGARUH SALURAN DISTRIBUSI TERHADAP PENINGKATAN PENJUALAN JASA BARANG PADA PERUSAHAAN EKSPEDISI. Jurnal Ekonomi Resources (JER). ISSN 2020-6196
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Abstract
The purpose of this study is to prove the influence of distribution channels on service sales. The
research method used is descriptive quantitative method, namely the type of research that aims to
test the theory to obtain results that strengthen previous research. The technique of collecting data
through observation and questionnaires. The results of the study showed that the implementation of
the distribution channel on the Expedition Company was good. Although there are still obstacles
faced by companies in implementing distribution channels. Based on the analysis it can be concluded
that the unobserved variable that most influences the sale of services is the variable item security of
71%. While the variables that are less, affect the distribution channel is the variable length of goods
delivery by 15%. While the distribution channel variables affect the sale of services that is equal to
58%. Assuming the variable distribution channel fully supports the service sales variable. Suggestions
that researchers can put forward to increase sales should be market surveys so that it will be known
to what extent consumers can feel well served. There needs to be an increase in security when
sending goods. So that consumers when shipping goods are expected to keep the goods well
maintained and quickly get to the destination.
Key Words : Distribution Channels, Service Sales, Shipping Costs, Delivery Time, Send
Security.
A
Item Type: | Article |
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Divisions: | Publikasi Ilmiah > Jurnal Nasional |
Depositing User: | Titin Endrawati |
Date Deposited: | 30 Apr 2023 10:37 |
Last Modified: | 23 May 2023 03:35 |
URI: | https://repository.poltekapp.ac.id/id/eprint/3440 |
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