.Tifanih, Tifanih (2023) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PESERTA PELATIHAN CAPABILITY CENTER PADA PUSAT INDUSTRI DIGITAL INDONESIA 4.0. Diploma thesis, Politeknik APP Jakarta.
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Abstract
Tifanih. NIM: 200303428. PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PESERTA PELATIHAN CAPABILITY CENTER PADA PUSAT INDUSTRI DIGITAL INDONESIA 4.0. Tugas Akhir, Jakarta: Politeknik APP . Juli 2023.
Tugas akhir ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari (Reliability, Assurance, Tangible, Empathy, Responsiveness) terhadap kepuasan peserta pelatihan Capability Center pada Pusat Industri Digital Indonesia 4.0. Jenis penelitian ini menggunakan metode kuantitatif. Instrumen pengumpulan data menggunakan kuesioner melalui google form. Pengambilan sampel pada penelitian ini menggunakan teknik non probability sampling dengan metode convenience sampling dengan jumlah 200 responden yang merupakan peserta yang pernah mengikuti pelatihan pada Pusat Industri Digital Indonesia 4.0. Alat uji analisis yang digunakan pada penelitian ini adalah SmartPLS 4 dengan metode analisis SEM (Structural Equation Modeling). Metode yang digunakan untuk menguji hipotesis yaitu Path Coefficients pada report Bootsrapping. Hasil penelitian ini menunjukkan bahwa variabel Assurance, Tangible dan Responsiveness berpengaruh positif dan signifikan terhadap kepuasan peserta pelatihan Capability Canter pada Pusat Industri Digital Indonesia 4.0, sedangkan variabel Reliability dan Empathy memiliki pengaruh positif tetapi tidak berpengaruh secara signifikan.
Kata Kunci : Reliability, Assurance, Tangible, Empathy, Responsiveness, Kepuasan Pelanggan.
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Reliability, Assurance, Tangible, Empathy, Responsiveness, Kepuasan Pelanggan. |
Subjects: | Service |
Divisions: | D-3 Manajemen Pemasaran Industri Elektronika |
Depositing User: | Tifanih |
Date Deposited: | 25 Aug 2023 00:48 |
Last Modified: | 25 Aug 2023 00:48 |
URI: | https://repository.poltekapp.ac.id/id/eprint/3893 |
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