Rania Khairunisa, Femmy (2023) LAPORAN KEGIATAN DIGITAL MARKETING MELALUI MEDIA SOSIAL INSTAGRAM PADA PT INFOKOM ELEKTRINDO JAKARTA. Diploma thesis, Politeknik APP Jakarta.

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Abstract

Femmy Rania Khairunisa. NIM 200303455. Laporan Kegiatan Digital Marketing Melalui Media Sosial Instagram Pada PT Infokom Elektrindo Jakarta. Tugas Akhir, Jakarta: Politeknik APP Jakarta, Juli 2023

Pada tugas akhir ini bertujuan untuk mengetahui kegiatan digital marketing melalui media sosial instagram pada PT Infokom Elektrindo jakarta dan mengetahui permasalahan atau kendala yang dihadapi beserta solusi penanganan penyelesaian yang diberikan. Penulis melaksanakan kegiatan kerja praktik selama tiga bulan pada divisi department Marketing Communication (Marcomm). Adapun tugas utama penulis untuk mendukung kegiatan promosi melalui digital marketing perusahaan melalui media sosial Instagram yaitu, membuat content writing, membuat desain konten, dan melakukan pengeditan video reels. Dalam melakukan kegiatan kerja praktik selama tiga bulan pada department Marketing Communication penulis menemukan adanya identifikasi masalah yang dialami, salah satunya yaitu upload konten, pengawasan media sosial, dan jadwal konten kalender. Dengan adanya permasalahan – permasalahan tersebut, terdapat solusi penanganan masalah yaitu untuk melakukan posting konten melalui aplikasi Instagram, melakukan pengawasan posting dengan menyimpan back up file dan menentukan jadwal posting konten minimal seminggu sekali.

Kata Kunci : Digital Marketing, Konten, Instagram

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Digital Marketing, Konten, Instagram
Subjects:	Promosi Digital Marketing Komunikasi Pemasaran
Divisions:	D-3 Manajemen Pemasaran Industri Elektronika
Depositing User:	Femmy Rania Khairunisa
Date Deposited:	07 Sep 2023 04:16
Last Modified:	07 Sep 2023 04:16
URI:	https://repository.poltekapp.ac.id/id/eprint/3961

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