Digital Marketing Strategy for Business Services: A Case Study of a Financial Services Company

Murti, Aji Kresno and Endrawati, Titin and Kurniawan, Muhammad Sani and Sutjiatmo, Bayu Prabowo and Wicaksono, Arie (2023) Digital Marketing Strategy for Business Services: A Case Study of a Financial Services Company. International Journal of Business, Economics & Management, 6 (3). pp. 255-262. ISSN 2632-9476

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Abstract

This study delves into the significance of digital marketing strategies for business services, specifically
within the financial services sector. Using a literature research method to examine the marketing challenges of the
financial service companies under investigation, which leads to the formulation of new digital marketing strategies.
The recommended digital marketing strategy centers on social media marketing, search engine optimization, and
email marketing, with an emphasis on personalization and robust customer engagement. Findings underscore the
essential role of digital marketing, especially in the competitive financial services industry. Anticipated outcomes
encompass heightened customer engagement, increased brand awareness, and amplified revenue generation. The
study highlights challenges like skilled personnel requirements and data privacy concerns, along with the
importance of gauging digital marketing effectiveness. By offering practical insights, the research equips business
services firms to cultivate and implement effective digital marketing strategies. Ultimately, this study underscores the
paramountcy of digital marketing strategies in business services and presents a pragmatic framework for their
integration

Item Type:	Article
Subjects:	Komunikasi Pemasaran
Divisions:	Publikasi Ilmiah > Jurnal Internasional
Depositing User:	Muhammad Sani Kurniawan
Date Deposited:	19 Aug 2024 05:57
Last Modified:	19 Aug 2024 05:57
URI:	https://repository.poltekapp.ac.id/id/eprint/4105

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