Kurniawan, Muhammad Sani Toward Competitive Advantage: Harnessing Artificial Intelligence for Business Innovation and Entrepreneurial Success. Jurnal Minfo Polgan, 13 (1). pp. 254-261. ISSN 2797-3298

Text (MUHAMMAD SANI KURNIAWAN_TOWARD COMPETITIVE ADVANTAGE) 13615-Article Text-17166-2-10-20240401 (1).pdf - Published Version Download (172kB)

Abstract

The digital revolution of the past few decades has significantly transformed the business paradigm.
One of the technologies dominating this change is artificial intelligence (AI). AI has opened new
opportunities in the business field with its ability to process data rapidly and detect previously
unseen patterns. The aim of this research is to identify the potential utilization of AI in enhancing
operational efficiency and business innovation. The research method employed is a literature
review with a qualitative approach. Data used are sourced from Google Scholar for the period from
2017 to 2024. The findings of this research indicate that in an increasingly competitive and dynamic
digital era, artificial intelligence (AI) has become a key driver for companies aiming to remain
relevant and successful in a constantly changing environment. The use of AI opens new
opportunities and stimulates business innovation by enabling companies to optimize strategies,
enhance operational efficiency, and create more personalized customer experiences. However, the
utilization of AI also brings challenges and risks, including data privacy and security concerns, as
well as biases in AI decision-making. To address these challenges, companies must focus on talent
development, collaboration among stakeholders, and cultural and organizational paradigm shifts.

Item Type:	Article
Uncontrolled Keywords:	Competitive Advantage, Artificial Intelligence, Business Innovation, Entrepreneurship
Subjects:	Kewirausahaan Sistem Informasi
Divisions:	Publikasi Ilmiah > Jurnal Nasional
Depositing User:	Muhammad Sani Kurniawan
Date Deposited:	03 Oct 2024 03:35
Last Modified:	03 Oct 2024 03:35
URI:	https://repository.poltekapp.ac.id/id/eprint/4327

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