Endrawati, Titin and Sutjiatmo, Bayu Prabowo and Murti, Aji Kresno and Widodo, Anung and Nawiyah, Nawiyah (2022) Technology-Based HR Management to Optimize MSME Product and Service Marketing. Technology-Based HR Management to Optimize MSME Product and Service Marketing, 5 (3): 1. pp. 143-150. ISSN 2632-9476 (Submitted)

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Abstract

Abstract---Technology-based human capital management, such as digital applications, is part of efforts to maximize
the marketing of small business products and services. It discusses the management of science and technology-based
marketing innovations that need to be encouraged. This study discusses the role of human resource management and
its advantages in the technology sector to support the development of small business marketing so that people's
businesses can continue to be sustainable and support the increase in the country's foreign exchange. This study also
analyzes the data on the drivers of MSMEs based on technology innovation that we collect from various scientific
reports and technology studies from various application contexts in the field. We collect data electronically from
several scientific publications in the form of books and other literature, which we analyze with a phenomenological
approach to get valid findings. We propose a technology-laden HR management model for business people,
especially the marketing of small business products in Indonesia, transitioning from traditional marketing to
innovative strategies that can be continuously supported. The results of this analysis will later assist in studying
marketing innovation updates for small business products and services in future HR studies and training.
Keywords---HR management, optimizing marketing, SMEs, technology.

Item Type:	Article
Uncontrolled Keywords:	HR management, optimizing marketing, SMEs, technology
Subjects:	PAK Dosen
Divisions:	Publikasi Ilmiah > Jurnal Internasional
Depositing User:	Titin Endrawati
Date Deposited:	25 Oct 2022 04:20
Last Modified:	19 May 2023 08:12
URI:	https://repository.poltekapp.ac.id/id/eprint/2864

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• Technology-Based HR Management to Optimize MSME Product and Service Marketing. (deposited 26 Aug 2022 07:30)
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  • Technology-Based HR Management to Optimize MSME Product and Service Marketing. (deposited 25 Oct 2022 04:20)

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